As the old saying goes, you can’t judge a book by its cover. But when it comes to retail packaging, the cover is everything.
The right custom labels can change the entire look of your product – for better or worse. We are here to help you make sure it is the former. Here are 5 tips to help you select the right stickers for your packaging and ensure that your brand is accurately represented:
1. Label your products in a way that is clear and concise
When it comes to retail packaging, the stickers you choose to use can make or break the overall look of your product. It’s therefore important to make sure that your labels are clear and concise so that customers can quickly and easily understand what they’re buying. This means using simple, easy-to-read fonts and avoiding too much text.
2. Use a material that matches your branding
Your retail packaging should be an extension of your brand. Treat your stickers and labels as such as well. There are plenty of materials to choose from that can represent different aspects of your brand and help create a cohesive look for your products. For example, if you run an eco-friendly business, be sure to opt for paper labels over plastic stickers.
3. Make sure all of your labels have a similar look
Creating a consistent look for your product labels is important for creating a professional and polished look and making them easily recognizable to customers. All of your labels should be the same size and shape so that they look uniform on your packaging. Also, be sure to use fonts and colors that are consistent with your other marketing materials.
4. Keep text to a minimum, using only important information
As we mentioned before, it’s important to keep your personalized stickers clear and concise. This means using only the necessary amount of text and including only information that is absolutely essential. Product labels give you minimal space to work with and the last thing you want to do is overcrowd them. If there is additional information you want to include, use QR codes!
5. Use images or graphics to add visual interest
Including images or graphics on your product labels can help add visual interest and make your packaging more eye-catching. This can be as simple as the vegan flower, or more extravagant like a photo of a founder. But be sure to keep them simple and in line with your brand’s overall aesthetic.
Following these tips will help ensure that your retail packaging accurately reflects your brand and leaves a lasting impression on customers. Get your labels from a sticker maker of choice today and let us know how you get on!